“WuXing Cola - Founder”Bai Jingjing

As a post-90s serial entrepreneur resonating with the times, [Bai Jingjing] has spent a decade dedicating herself to practical work and written a growth story of cross-border innovation in the wave of industry.She once worked at top 10 domestic headhunting companies such as Zhandongli and Tianzhize, played the leading role in promoting the separation of the game industry from the Internet business sector of headhunting companies and became the first independent head of the game business department in the headhunting field. In this process, She insightfully observed the deep connection between talent value and industrial demand, and launched her first entrepreneurship with precise resource integration capabilities, laying a solid foundation for business cognition. Later, anchoring the historical opportunity of the rise of digital entertainment, She devoted herself to the core track of the game industry—deeply participating in the operation of phenomenal products such as Dark Dawn and Honor of Kings. In the practice of serving over 260 million monthly active users worldwide, She honed a profound understanding of user needs and precise grasp of the logic behind blockbuster products, personally experiencing and boosting the growth of Chinese e-sports from a "new format" to a "new hub" activating consumption.In 2020, responding to the call of the times for consumption upgrading and high-quality development of the private economy, She resolutely transformed into the consumer goods track with an entrepreneur's keen sense of smell, successively founding media and food companies—injecting user thinking and operational experience from the game industry into the real economy. She is determined to cultivate competitive national food brands based on quality and innovation as the core, practicing the entrepreneurial spirit of "entrepreneurship, innovation, and repaying society". After fully focusing on the food field in 2023, she has always controlled product strength with high standards, promoted the brand to iterate in step with people's livelihood needs, and won the "China Brand Women's Cultural Heritage Award" in 2023.In 2025, She deeply practiced General Secretary Xi Jinping's important instructions on promoting the spirit of entrepreneurs and developing domestic products, actively participated in the construction of industry norms, became one of the initiators of the "Domestic Trendy Products" standard, and was awarded the title of "Outstanding Entrepreneur of Shijingshan District". Over a decade of entrepreneurship, She has broken cognitive boundaries with cross-industry learning ability, traversed industry cycles with tenacious will, and achieved the synchronous growth of personal value and social value in the journey of helping the upgrading of national brands.