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Post
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Published
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Nov 5, 2021
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hzhb-2
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Powerful Alliance for Flavor Innovation: WuXing Cola × APPLE Flavors Co., Ltd.
WuXing Cola has reached a deep strategic cooperation with APPLE Flavors Group Co., Ltd., the largest domestic food flavor manufacturer. Leveraging APPLE Flavors's top-tier flavor research and development technology and whole-industry-chain advantages, Both two parties will jointly develop WuXing Cola's full range of multi-flavor products. With professional flavor-mixing capabilities empowering taste upgrades, we aim to create a national-level flavor cola matrix that combines classic heritage with innovative experiences.
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Core Advantages:
1.Collaborating with Industry Leader to Secure Top-Tier Technical Support
- As the largest domestic food flavor manufacturer and a leading listed enterprise in the flavor and fragrance industry (stock code: 603020), APPLE Flavor Co., Ltd. serves as the vice-chairman unit of several national industry associations such as the China Association of Fragrance Flavor and Cosmetic Industries. It is also a key high-tech enterprise under the National Torch Program, a "contract-abiding and credit-worthy" enterprise, and a national advanced enterprise in light industry performance, standing at the top in both industry status and technical strength.
2.Strong Scientific Research Capabilities to Ensure Ultimate Flavor Presentation
- APPLE Flavor boasts nearly 300 professional researchers (accounting for about 30% of the total employees, with senior technical personnel making up 30%). It has established a postdoctoral research workstation and six research departments, deeply engaged in fields such as natural flavors, flavor blending, and analytical testing. With 4 major production bases, APPLE Flavor has an annual flavor production capacity of over 10,000 tons, offering more than 8,000 flavor varieties and over 500 self-produced fragrances (with an annual capacity of over 2,000 tons). Its mature technology and rich product range provide a solid guarantee for WuXing Cola's flavor research and development.
3.Whole-Industry-Chain Empowerment to Control Quality and Taste
- APPLE Flavor has built a complete industrial chain from fragrance raw material R&D, production to terminal markets, covering over 1,000 distribution points nationwide and overseas markets, equipped with professional production management, advanced manufacturing equipment, and a sound logistics system. Relying on APPLE's whole-industry-chain advantages, WuXing Cola jointly develops diversified flavor innovative beverages, precisely balancing bubble texture and flavor layers, which not only replicates the mellow and refreshing taste of classic cola but also innovatively meets diverse flavor needs.
Market Position：
• Through in-depth cooperation with APPLE Flavor Co., Ltd., WuXing Cola has achieved professional and standardized upgrading of flavor R&D. Relying on the technical and industrial chain empowerment of the industry leader, Certain will we create differentiated and high-quality multi-flavor cola products, further strengthening its core competitiveness in the domestic cola track, thus becoming a benchmark for flavor innovation and quality control, helping national cola brands achieve a flavor breakthrough.